Liverpool and Merseyside
Outdoor advertising in Liverpool
Billboards, digital screens and a twin sided LED advertising van based in the city that goes wherever Liverpool's crowds are. From £595 a day.
Your outdoor advertising options in Liverpool
Liverpool has a full mix of outdoor advertising: 48 sheet and 96 sheet billboards on the main roads into the city, digital screens in the centre and around Liverpool ONE, bus, taxi and Merseyrail advertising, and mobile billboards. The right choice depends on how long you want to run, how much of the city you need to cover and how quickly you need to be live.
Where the main billboard sites are
Most of the larger roadside sites sit on the approaches to the centre: the Strand and Wapping along the waterfront, Lime Street and London Road, Scotland Road and the tunnel approaches, Edge Lane coming in from the M62, Queens Drive, and the Smithdown Road and Allerton Road corridors to the south. In the centre, digital screens around Liverpool ONE, Lime Street station and St Johns cover the shopping crowds.
What outdoor advertising costs in Liverpool
In 2026 a 48 sheet billboard in a Northern city such as Liverpool was being quoted at roughly £550 to £750 per site for a two week cycle, and 6 sheet panels at around £470 to £630, before printing and VAT. Digital roadside screens are sold as a slot in rotation with other advertisers, so your advert shows for a share of each minute. Prime city centre sites cost more, and most are booked in two week blocks, so a short campaign can mean paying for more time than you need. Our billboard advertising cost guide has the full picture.
The moving alternative
Our digital advertising van is based in Liverpool, so there is no travel charge anywhere in the city or across Merseyside. For £595 a day both sides of the van carry your advert on a route planned around your audience: the commercial district and Castle Street in the morning, Bold Street and Liverpool ONE at lunchtime, the Baltic Triangle and the Albert Dock in the afternoon, then Anfield, the Everton stadium at Bramley Moore Dock or the arena on the waterfront as the crowds arrive.
- Short campaigns. One day or a weekend, rather than a two week billboard cycle.
- Event timing. Match days, arena concerts, Grand National week at Aintree, River of Light, the Christmas markets and graduation week.
- Specific areas. Bootle, Crosby and Southport, the Wirral, Huyton and Kirkby, St Helens or a single high street.
- Speed. Nothing to print, so you can be on the road within days and change the message during the day.
Using both together
Static billboards give you a constant presence for a fortnight. The van adds reach where the billboards are not and turns up at the moments that matter. Many Liverpool campaigns run a couple of well placed static sites alongside a van on launch day or match day.
Questions
How much does billboard advertising cost in Liverpool?
A standard 48 sheet in Liverpool typically costs around £550 to £750 per site for two weeks before printing and VAT, with 6 sheet panels from around £470. Our advertising van is £595 a day with the driver and fuel included, and no travel charge in Liverpool.
Can you advertise outside Anfield or the Everton stadium on match days?
Yes. The van holds a legal position on public roads near the ground as fans arrive and leave, and we plan around the road closures and traffic management in place on match days. We cannot park on club land or inside an event footprint without the organiser's permission.
Do you cover the Wirral and the rest of Merseyside?
Yes. Liverpool, the Wirral, Sefton, Knowsley and St Helens are all covered with no travel charge, and nearby towns such as Warrington, Chester and Southport are a short run from our base.