Greater London
London billboard advertising
What billboards cost in the capital, where the famous sites are, and a twin sided LED advertising van that works your chosen boroughs for a day. From £595 a day plus travel.
Where London's billboards are
London has more outdoor advertising than anywhere else in the country, from the landmark screens at Piccadilly Circus and the big digital sites on the Cromwell Road, Euston Road and the A40 into town, to 48 sheets and 96 sheets on every major route and 6 sheets at bus stops and stations. Westfield at Shepherds Bush and Stratford, Canary Wharf, Old Street roundabout and Waterloo station all carry large digital screens aimed at commuters and shoppers.
What billboard advertising costs in London
London is the most expensive outdoor market in the UK. A standard 48 sheet starts at close to £1,000 for a two week cycle and rises well beyond that in central zones, roughly 40 to 45% more than the same format in Manchester or Leeds. A five site digital campaign over four weeks was being quoted at around £12,000 to £16,300 in London in 2026, compared with £6,700 to £9,050 for the same package in the North. Landmark screens at Piccadilly Circus run into tens of thousands of pounds a week. Printing, artwork and VAT are on top. See the full breakdown in our billboard advertising cost guide.
A moving billboard in London
Our advertising van is based in Liverpool, so a London booking is planned as an overnight trip with travel and an overnight stay added to the fixed quote. From £595 a day for the van itself, it runs both screens across your chosen boroughs: Oxford Street and Regent Street for shoppers, Soho and the West End in the evening, Shoreditch and Old Street for the tech crowd, Canary Wharf and the City for finance, Westminster for public affairs campaigns, or Stratford and Wembley on event days. Congestion Charge and ULEZ are passed on at cost where they apply.
- Target boroughs, not junctions. Cover Camden, Hackney, Southwark and Lambeth in one day rather than one fixed site.
- Make it a multi day trip. Two or three days in London brings the daily rate down and spreads the travel cost.
- Pair it with the North. Running the same creative in London, Manchester and Liverpool on one booking is easy to arrange.
Static or moving?
For a long running presence in a specific London location, a billboard is the right tool and we will say so. For a launch, an event, a petition, a recruitment push or a campaign aimed at Westminster, a moving billboard reaches more of the right people on the day for a fraction of the price of a central London site.
Questions
How much does a billboard cost in London?
A standard 48 sheet in London starts at close to £1,000 for two weeks and rises in central areas. Landmark digital screens cost tens of thousands of pounds a week. Our van is £595 a day plus travel from Liverpool and an overnight stay.
Is there a travel charge for London?
Yes. London is around four and a half hours from our base, so we travel down the day before and add the travel and overnight stay to your fixed quote. Multi day bookings spread that cost.
Does the van pay the Congestion Charge and ULEZ?
Any Congestion Charge or ULEZ charge that applies to the route is passed on at cost and shown in your quote, so there are no surprises.